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Chadron State College
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Western Connecticut State University
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Indiana University, Bloomington
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Allegheny College
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SUNY at Old Westbury
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Duquesne University
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Wake Forest University
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Mitchell College
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Bowling Green State University
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University of Minnesota, Twin Cities
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Smith College
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Colleges, like other well-run businesses, are no longer distracted by the
Internet applications of recent past that gobbled resources without
providing clear value. CampusView's proposition is refreshingly simple:
leverage the Internet to increase traditional viewbook circulation
efficiency. Same viewbook as always. New low-cost formats and distribution
channels.
So what is "Intelligent Viewbook Circulation?" It is posting a digital copy
in the CampusView.com online library for thouands of students to browse that
might not otherwise know of your programs. It is posting a digital copy to your
official web site to offloaded printing expenses and instantly fulfill requests
for information. It is emailing your viewbook and tracking who opens it and who
does not. It is offering email or regular mail fulfillment options and mailing
printed viewbooks to those that request them, but NOT shotgunning expensive
packets across the country only for many to go straight to the trash without
being read.
CampusView Convert produces a digital viewbook in a format ideally suited to
your Internet circulation strategies and goals. Since we are not tied to any
one proprietary format, we recommend the best fit for your specific needs,
rather than those of some ulterior agenda.
As imaging gurus with five years of experience spanning thousands of
publications, we take pride in producing the highest quality images on the web.
We can work from either from hard copies or digital print files and offer three
output formats:
Adobe's PDF format is the undisputed champ of versatility. You know it and use it
because it works. Anytime, anywhere. The Acrobat plug-in is pre-installed in most
browsers and PDF files are indexed by public search engines such as Google. PDF
optimization is more art than science and over the years we have developed tricks
and techniques yielding results that blow the minds of most print and web designers.
PDF is the essential format for most online circulation campaigns.
View sample PDF file
Document Express from LizardTech, Inc. is technically superior to all other color
imaging formats. Based on the "DjVu" (déjà vu) compression algorithm and viewing
architecture developed by AT&T Labs, no other format comes close to its combination of
clarity and speed. Document Express is the bleeding edge format for institutions that
insist on nothing less.
View sample DjVu file
Texterity's proprietary SVG (simple vector graphic) process allows CampusView to
produce non-proprietary .png files that can be opened by most any browser without a
plug-in. Input files must be PDF, which are converted to an XML representation known
as SVG (simple vector graphics) and finally, rasterized as .png files. Texterity .png
files are ideal for CampusView Disperse email campaigns or circulation strategies
that involve a high volume of casual "walk-in" traffic.
View sample Texterity file
CampusView Host serves your online viewbook to both your official web site and our
web portal, www.campusview.com, that started it
all back in 1999. A left hand frame contains hyperlinks to your official home page,
online application and mailing list form so that Host enhances your current Internet
marketing campaign rather than competing with it. Viewing is tracked in terms of total
views, unique IP addresses, and search terms. Plug-in detection is automatic to
streamline installation and avoid confusion. Our link exchange maximizes traffic from
Google and other public search engines, which is substantial given the collective
drawing power of the entire library. This means your viewbook is read by thousands of
new candidates that might not have discovered your programs otherwise.
By leveraging the plug-in free access of Texterity, Disperse provides robust email
campaign management including viewbook copies page-for-page identical to print versions,
but costing pennies on print circulation dollars. Furthermore, individual actions from
recipients can be tracked and linked to email and/or IP addresses. This opens a new
world of marketing strategies and follow-up actions. We are very excited about the
drawing power of emailed viewbooks to be opened by users with most any email client or
browser. While this feature is unique to CampusView, Disperse also contains
features to be expected among modern email campaign management service providers such
as automatic database writeback, soft bounce database writeback, automatic
opt-in/opt-out database writeback, click-thru tracking and reporting, opened email
tracking and scheduled sending.
Based on CampusView Host, this service connects colleges to highly
qualified students that have read their viewbooks and opted-in to recruitment at
www.campusview.com. List profiles include name,
address, expected SAT, ACT, GPA, extracurricular activities, and viewbooks read.
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